At the outset of 2011, I didn’t have any intentions of releasing two mixtapes! I came into the new year with my mind set on putting an album together. As January and February came and went, the months that followed proved it wasn't the right time to immerse myself into making such a complex project. However, shortly after the release of The Last 12 Months, I got into a creative space that was conducive to making music at a tremendous pace. Like most great ideas and inventions, you usually stumble upon them or they happen by complete accident! The same can be said for the concept of "Just Rap." While brainstorming, myself and my inner circle were trying to best appraise what I do, and what I bring to the game. Unfortunately, what ended up being said were more of the things that I don't do (i.e. sing, dance, act or formally play any instruments!) The only ‘action’ phrase left was ‘just rap’.
This project was made with the soul intention of breaking down every stereotype that exists in hip-hop music today, especially for a new artist. Not everyone was made to play, sing or dance. Though, I’m not saying that there’s anything wrong with that if you do it, but there is a problem with it if we are all doing the same thing.
With Just Rap, I wanted to show that you can make quality records - commercially viable records, and even heartfelt emotional records whilst staying within the traditional sounds intended for a hip-hop audience. I’m thrilled to comeback and give y’all Just Rap! I'm always preparing the listener for what’s coming next; whereas The last 12 Months was about being heard, Just Rap is about listening conscientiously, and taking in this music.
Next, we'll listen to what we hear...
Toronto emcee L isn’t a new face to the hip-hop game, but has continuously paved the way to success through solo and group
projects. L has made sufficient strides over the years to generate a Toronto-based following, but has also captured the ears of other emcees and producers abroad. After making noise with the group All-City, L has embarked on a solo mission to take the game by storm....more